Grow: partner introductions and route-to-market for CX tech companies

Grow connects CCaaS, CX and AI technology vendors and solutions providers to commercial partners, helping them grow across the UK, Europe and North America. Ellison Coast provides introductions, routes into new markets and verticals, and enablement documentation, all built on over 10 years of experience and a deep and wide network in the industry.
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Ellison Coast works closely with a transformative CX vendor that serves enterprise level customers globally. Its regional partners had the challenge of winning business with enterprise level customers across multiple geographies, because their delivery teams weren't available on the ground everywhere. Through Ellison Coast Grow, we introduced partners operating in different geographies so that they can support one another, win global projects and deliver locally, in partnership with the vendor, with resources on the ground. Both the vendor and the partners benefit from a commercial relationship that Ellison Coast was able to broker through our global network of contacts in the CX, CCaaS and AI market.

What our customers say

At Ellison Coast we're proud of the long term relationships we've built with our partners and customers.
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FAQ

Start with the gap, not a list of logos. The partnerships we introduce work because each side brings exactly what the other is missing, like a US services firm that needs UK delivery and a UK partner that needs a North American footprint. Ellison Coast knows who's genuinely delivering on each platform, so it only introduces firms where the fit's real. Book a call to discuss more.

Prove it before you build it. Rather than lead generation, Ellison Coast puts ten or so real buyers from that vertical in a room with you and show there's demand. That means speaking their language. If the room converts, you've got a play you can repeat. Book a call to discuss more.

Usually because nobody's given them the story for that buyer. You don't need another product expert. You need someone who knows what the buyer's stakeholders are going to ask, understands CX and AI, and can land it with an audience the partner hasn't sold to before. Book a call to discuss more.

It starts with a discovery call with your partners, to understand how well they know the vertical and whether they have the skills in-house to sell into it. We then identify the partners best suited to it, with the right experience and case studies with those buyers. Ellison Coast creates a document pack that gives new and existing partners the data and pain points they need to know before they sell. Finally, we organise an event with the vendor and a partner, putting a room of buyers together so we can show, as a team, how to present the solution and turn interest into leads. Book a call to discuss more.

An introducer puts two businesses in touch where there's a real fit, then lets them work out whether to do business together. Ellison Coast doesn't charge for the introduction itself. If paid work follows, it takes a fee on that work, and both sides agree the terms before the first call. Book a call to discuss more.

Have a conversation with James Parkin.