Your Linkedin Profile is Your Personal Shop Window

Having an effective Linkedin profile is crucial to growing your career. With the regular changes that Linkedin make to how their site works, including the 2026 AI driven algorithm, knowing how to optimise your profile is gold dust. As a recruiter that remembers when Linkedin was launched and has worked with them ever since I’m able to help guide you to make your profile visible to those that you want to be seen by.

Here, I’m including 5 Top Tips to prepare your Linkedin profile to look it’s best but for more in-depth advice including;

· The Ellison Coast detailed, end-to-end, guide to Linkedin Visibility

· A check list to make auditing your profile against contemporary rules simple

· PLUS a video course by James Parkin, covering “Growing your Linkedin Network” giving you the effective strategies that professional recruiters use to build a professional network which boosts your career

1. The visuals. Do you have a banner which tells people about the value you bring to your work? Is your photo professional and up to date? The “first impressions” of the visual elements are key to hooking people into your profile

2. It’s all about “dwell time” under the new algorithm, you want people to visit your profile and remain on it because it’s engaging

3. You need to post at least twice a week to boost the visibility of your profile

4. If you read my Recruiters Guide to a Clean CV, then you have done a lot of the groundwork for the Experience section of your profile already. If not, each employment point requires around a paragraph of text explaining your role and that should be followed by bullet points outlining key achievements

5. You’re allowed 100 skills, use that limit within what is relevant to your career

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